AI-Powered Personalized Gaming: Tailoring Online Gaming Experiences for Users
Play any of today’s video or online casino games, and you will be in for a visual treat beyond comparison. Of all the industries that continue to benefit immensely from today’s sharp graphics that come with today’s impressive technological leaps, it’s the video and iGaming industry. Just like a Hollywood blockbuster production, it is a true labor of love, energy, and talent that goes into developing these interactive gems.
However, with virtually every game genre under the sun now available for online gaming and the iGaming industry, the next challenge continues to be to have players engaged and inspired to keep going with the games. With AI tools, personalized gaming is now the standard, and rightfully so.
- The Rise of Personalized Gaming
Before the rise of AI tools, most video and online casino games were strictly monotone in their approach and execution. In other words, whatever the gamer did, the same storyline plays out. However, with behavioral AI tools, today’s online gaming is more personalized than ever. Because the art of AI, in general, is to use technology to study and better understand human behavior, behavioral AI tools record data specifically about a user engaging a website or a product.
For example, when playing online games, a video game or iGaming site can study which specific games a user prefers to play, how long they play them, and how effective they are playing them. With this data stored in vast databases, online gaming companies and developers can use this data to better present and develop games that have a higher chance of success to grow on the players because, after all, they have a history of playing and preferring these types of games.
- Personalization in Online Gaming
When playing today’s online video games or the amazing real money or sweepstakes games, you might notice that the gameplay adapts to the player’s skill level and how well they are moving and playing through the game. Similar to the saying and concept that even though you drive down the same road or street every day, it’s never the same drive because the variables change, that concept works the same way when better understanding personalized gaming.
Essentially, the goal is to get the players to feel that the game is designed for them. For example, it is common to customize the main video game characters to the player’s liking, even down to the gender. For example, if the game has different dialog points or choices to make, the game adjusts to meet those preferences and decisions.
The world of today’s gaming has become so immersive that some of today’s leading games allow players to create new dynamic characters and upload them to the online gaming scene, which further influences and causes the game to adapt to meet those characters and artificial storylines.
- Stronger Player Engagement
Because behavioral AI is constantly evolving, it never stops getting data about a player’s gaming habits for further segmentation. With these critical details, game developers can use other AI tools like machine learning to develop games from the ground up. Already knowing the themes and gaming storylines that players prefer, the newer games have a better chance of success because they’re designed in the likeness of other successful games.
To take the personalized gaming experience to the next rewarding level, many of these games feature more interactive gaming environments. The studies show that games with interactive levels, like fishing or taking different fruit from the trees, cause more player engagement. When you couple that with the ability to make different decisions that influence the game’s storyline and other levels, you have the makings of a game that players can’t get enough of.
Another massive improvement for more personalized gaming is the intelligence of the non-playable characters. In the early days of gaming, the game enemies and bosses were highly formulaic, so it became easy to predict their next moves. With behavioral AI, these bosses and opponents can also adjust to what you’re doing in real time.
- Future of AI in Personalized Gaming
As technology continues to increase and level up, so will the AI tools, especially machine learning and behavioral AI. Look for data to become more refined so that future games become even more enticing for players to play and immerse themselves in. With the rise of social gaming sites and social casinos, the new trend is to play among their peers, which adds another layer of adaptability to the personalized gaming experience.
- Conclusion
It’s clear that AI-powered personalized gaming is the new standard for online gaming, including for online casino play. In addition to more interactive storylines, the personalized gaming experience also extends to more personalized marketing. It’s common for each player to have personalized bonuses and exclusive offers to jump on board.